If you're planning to watch the 2026 World Cup and don't own a jersey yet, Adidas just gave you a decent window to fix that. The brand is running a sale through May 26 — use code SCORE at checkout — with an extra 30% off a wide range of shirts, and some deals going deeper than that.
The Italy 26 Away Jersey is the headline piece. It's down 50%, from $130 to $65 for a player or custom version. Blank version? $35. Given that customisable jerseys from a major kit manufacturer for under $100 have essentially become a rarity, that's a legitimate deal rather than a marketing exercise.
Italy didn't qualify, but their shirt keeps selling
Yes, the Azzurri missed out on the tournament — again. But over 40 purchases in the last 24 hours suggests fans aren't letting a qualification failure get in the way of a good-looking shirt. The design is clean, the Climacool fabric handles sweat reasonably well if you actually plan to wear it on a pitch, and sizes run from XS to 4XL. If you're customising it, build in 2–3 weeks for delivery.
Italy aren't alone in the discount bin. Peru, Ukraine, Wales, Northern Ireland, and Greece are all in the same boat — countries that fell short in qualifying, now on sale for an extra 30% off. Meanwhile, the teams that actually made it to the US are still full price. That's the market logic: qualification failure gets punished at the till too.
The Messi jersey is worth a look
Argentina's shirt — the reigning World Cup champion's shirt — is available for over 40% off. That's the one deal here that carries actual tournament relevance. Messi merchandise doesn't usually go this cheap while he's still playing at this level, so if you want to represent the team most bookmakers still have near the top of their outright winner markets, the timing is decent.
- Italy 26 Away Jersey (custom/player): $65, down from $130 — use code SCORE
- Italy 26 Away Jersey (blank): $35
- Messi/Argentina jersey: over 40% off
- Non-qualified nations (Peru, Ukraine, Wales, etc.): extra 30% off
- Sale runs through May 26
Once June arrives and the tournament build-up accelerates, prices on qualified nations' kits will almost certainly climb. The sale window is short and the delivery times on custom orders aren't.
