Ceferin Won't Run for FIFA President — But He's Put Infantino on Notice

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Aleksander Ceferin has taken himself out of the FIFA presidential race, but he's left Gianni Infantino with a choice that's starting to sound more like a threat.

Speaking on The Rest is Politics podcast, the UEFA president was direct: "I'm not interested because of two reasons. One reason is that I love UEFA and I love working here." The second reason was sharper. "My credibility is much, much higher if I'm not interested in the position." That's not modesty — that's a man who knows exactly how much political capital he's sitting on and refuses to spend it on a job he'd be doing Infantino a favour by winning.

Infantino's road to March just got harder

Ceferin's decision to stay put doesn't let Infantino breathe easier. The UEFA president outlined two scenarios for the FIFA boss ahead of the March elections. Either Infantino recognises he's lost the room — not just the votes, but the broader confidence of fans, players, coaches and federations — and steps aside. Or he runs, "and in that case, I think he will have a candidate against him. I don't know yet who."

That last line does most of the work. Ceferin may not be the candidate, but he's made clear one is coming. The FIFA president already had to bury his plan to sell World Cup stakes to private investors after UEFA and its 55 member associations responded with a flat "Football is not for sale." The damage from that episode hasn't healed. Infantino enters an election year as a weakened incumbent, and the market for candidates willing to challenge him just opened up.

Ceferin has been UEFA's president since 2016, re-elected twice, and his opposition to the World Cup privatisation plan only added to his standing across European football. He positioned himself as the game's conscience throughout this fight. Walking away from a FIFA bid actually protects that reputation rather than diminishing it.

The real story now isn't Ceferin. It's who emerges as the candidate he's all but promised is coming.

Steve Ward.
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Last updated: August 2026