FIFA has announced one final round of World Cup ticket sales, opening April 1 and running through to the end of the tournament on July 19. Over a million tickets have already been sold since December, and the remaining inventory goes on a first-come, first-served basis.
Gianni Infantino called demand the equivalent of "1,000 years of World Cups at once" back in January — classic Infantino — but the actual story here isn't the demand. It's what people are being asked to pay to get through the door.
The price problem FIFA can't shake
Tickets for the US, Canada and Mexico tournament start at $140 for the cheapest group stage games and climb to $8,680 for the final. When those prices dropped in December, fans branded it a "monumental betrayal." They weren't wrong.
Now Football Supporters Europe has formally escalated things, joining consumer group Euroconsumers in filing a complaint with the European Commission. The target: not just the face-value prices, but FIFA's use of dynamic pricing — a World Cup first — which means costs could climb even higher depending on demand. A semi-final featuring Brazil or England isn't going to stay at the listed price once knockout fixtures are confirmed.
This is the tension FIFA never resolves. Infantino talks about football belonging to everyone, then prices out the supporters who actually built the game's culture. Dynamic pricing at a World Cup doesn't just sting — it structurally favors corporate buyers and resellers over genuine fans.
What this means for those still hunting tickets
From April 1, buyers will be able to select specific seats rather than accepting an allocation — a small practical improvement on the previous phases. Those who already purchased will also find out their seat details from the same date.
The tournament runs June 11 to July 19. If you're planning on going, the final phase is your last official route in. Just know the price you see today may not be the price you pay if dynamic pricing does what dynamic pricing does.
The European Commission complaint won't resolve before a ball is kicked. FIFA knows that too.
