Jude Bellingham's Video Message and a Standing Ovation: Maine's Gary Newell Named FIFA World Cup Unsung Hero

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Jude Bellingham's Video Message and a Standing Ovation: Maine's Gary Newell Named FIFA World Cup Unsung Hero.

Gary Newell thought he was showing up early to beat the traffic. He left with a miniature World Cup trophy and a personal thank-you from Jude Bellingham.

The Maine-born youth soccer coach, who spent decades growing the game at grassroots level and volunteered for the World Cup's anti-doping program, was named Boston's "Unsung Hero" — a newly created FIFA award to honour the army of volunteers who made the tournament run. The announcement came before the final at Gillette Stadium, in front of the fellow volunteers he'd been working alongside for weeks.

He had absolutely no idea it was coming.

"A hundred percent a surprise," Newell said. "I thought it was going to be just a last-minute thank you to the volunteers. I was excited to beat the traffic."

A standing ovation and a superstar's message

The reaction from the crowd around him said everything. When his name was called, Newell received an extended standing ovation from his fellow volunteers — people who had watched him work, who knew exactly what he'd put into this. Video messages from former players he'd coached over the years played as part of the presentation.

"To hear people that I have coached in the past take time out of their days to say a few words — that means a lot," he said.

Then came the moment that clearly floored him most. Newell, an England fan, had briefly crossed paths with Jude Bellingham during the tournament when England played Ghana in Foxborough — Newell administered his doping test. Bellingham remembered.

"Hi Gary, it's Jude," the Real Madrid midfielder said in a recorded message. "We met briefly in Boston for my doping test. I've heard you've given your whole life to football, and I just wanted to say thank you for everything you've done for all those kids that you've helped and giving them the opportunity to get to this stage like me. So we really appreciate you. Thank you very much, mate."

Newell was visibly emotional. "Jude Bellingham obviously is not only one of the best players in the world, he's actually one of the nicest as well," he said afterward. "To have a message from him, wow."

Thirty years of work, one quiet moment of recognition

Stories like Newell's are easy to overlook when the World Cup is in full swing — the goals, the upsets, the drama on the pitch naturally dominate. But tournaments of this scale only work because of people who show up, do unglamorous jobs, and ask for nothing back.

Newell has spent decades doing exactly that — coaching youth players in Maine, building the kind of foundation that eventually produces the kids who dream about playing at the level he was watching from the sidelines. FIFA's decision to formalise that recognition with an award is a small but meaningful gesture.

"It means the world to me," Newell said, "because this is a showcase of how life should be. The love, the passion, the gratitude, the grace — you see the best of people."

Hard to argue with that. Especially when Jude Bellingham's taking time out of a World Cup campaign to record a thank-you video for the man who handed him a testing kit in Foxborough.

Last updated: July 2026