Big news for football fans who love watching matches at their local pub. Apple TV just struck a deal with EverPass Media that will bring Major League Soccer games to bars, restaurants, hotels, and gyms across America.
This isn't just about MLS though. The partnership also includes MLB's Friday Night Baseball games and Formula 1 coverage in the United States. But for soccer lovers, the MLS content is the real headline here.
EverPass Media is a company that helps businesses get commercial access to sports content. Think of them as the middleman that makes it legal for your favorite sports bar to show premium streaming content on their big screens.
What This Means for Soccer Fans
Here's the cool part - this content comes through EverPass's "Core" package at no extra cost to businesses that are already customers. That means more bars and restaurants might start showing MLS matches without having to pay more.
For bettors, this is actually interesting news. More public viewing options mean more opportunities to watch matches you've got action on. Plus, when games are easier to watch in social settings, it tends to increase overall interest in the league.
Alex Kaplan, the CEO of EverPass, clearly sees the value here. He specifically mentioned MLS's continued growth and how Apple's content strengthens their premium offerings. That growth he's talking about? It's real, and it matters for anyone following MLS betting markets.
The Bigger Picture
Apple is clearly making a push to get its sports programming in front of more eyeballs. Streaming at home is one thing, but public venues with big screens and groups of fans create a totally different vibe.
EverPass already offers some serious sports content. They've got UEFA Champions League through Paramount+, Thursday Night Football from Prime Video, and NBA and WNBA content. Now adding Apple's sports lineup makes their package even stronger.
This deal shows Apple is serious about competing in the sports streaming world. They're not just trying to get individuals to subscribe at home. They want their content everywhere fans gather to watch sports. That's smart business and good news for anyone who wants more options to catch MLS action.
